indibiz.tv - online video directory for brands:
No more zapping! Say hi to commercials uninterrupted by soaps. indibiz.tv is the first ever interactive site dedicated to commercials. Targeted primarily at the tech-savvy Indian, both home and abroad indibiz.tv is designed to meet three simple objectives – recall, compare and respond. It is being positioned as an answer to zapped out television commercials.
Designed to be the showcase of commercials for Indian businesses, indibiz.tv features a user-friendly list of product and service categories that make referencing extremely easy. indibiz.tv works because the viewer has actually chosen to view commercial information at his/her convenience.
indibiz.tv can also deliver relevant information and links to one’s product website when viewer receptivity is at its highest thus making an ideal complement to television. As a complement to television advertising, Indibiz.tv allows the viewer to view the commercials of a number of brands for a particular product or service. After this, if the advertiser has opted for a response feature, a viewer can choose to visit the brand’s website, or interact with the advertiser through any of the other touch points - email, chat or phone.
Response to brand communication is instantaneous, and conversion to business is very high, because in contrast to conventional forms of interruptive advertising, the viewer has actually opted to visit indibiz.tv and see the commercial
Convergence is driving the evolution of various forms of interactive media, resulting in information/content that is not limited by geography or time. Interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. But it is quite clear that given a choice, television audiences would prefer uninterrupted viewing of content. And, if such a thing is possible - view commercials by choice, whenever they want to. This is now possible with indibiz.tv.
indibiz.tv has been launched by PixelKraft, a 4-years old media solution company based in Chennai, that off ers branding, advertising, marketing communication and entertainment solutions.
PixelKraft’s integrated approach to media and communication spans conventional and emerging media technologies and is supported by meticulous research, in-depth analysis, strong strategies and clutter-cutting design, the company release said.
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