For A Second Look
Television audiences would always want uninterrupted programming, and advertisers would want them to watch their ads. More often than not, the remote is busy during ad intervals. Now, advertisers can actually hope for the audience to watch them on indibiz.tv. The question is – will they? Indibiz.tv from PixelKraft, a media solutions company, is a website with a video directory for commercials.
The site needs no registering. The viewer can view the commercials of a number of brands in a particular category. For example, Maruti Zen Estilo ads are found in the car category. After this, if the advertiser has opted for a response feature, the viewer may choose to visit the brand's website, or interact with the advertiser through any of the other touch points - email, chat or phone. The response to brand communication is in real time and "Conversion to business is very high, because the viewer has actually opted to visit Indibiz.tv and see the commercial." Speaking on the revenue model, Siddhartha Kumar, director, PixelKraft, says that hosting a video is free, but if the advertiser wants to create a response sheet, then he has to pay Rs 25,000 per brand per month. ...
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