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Now users can View - Compare TV commercials! Indibiz.tv launched


Chennai-based PixelKraft Media Solutions has launched Indibiz.tv, an interactive online video directory that offers TV commercials of various brands across various verticals . They call it the " The online video directory for brands " . Well the site has a cool flash interface and good streaming content . Its a sort of video classifieds of brands that can be responded to .

Indibiz.tv enables users to view and compare videos of a number of brands for a particular product or service or vertical . If the advertiser has opted for a response feature, the viewer may also visit the brand’s website or interact with the advertiser through email, chat or phone..

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indibiz on BrandReporter!

For A Second Look

Television audiences would always want uninterrupted programming, and advertisers would want them to watch their ads. More often than not, the remote is busy during ad intervals. Now, advertisers can actually hope for the audience to watch them on indibiz.tv. The question is – will they? Indibiz.tv from PixelKraft, a media solutions company, is a website with a video directory for commercials.

The site needs no registering. The viewer can view the commercials of a number of brands in a particular category. For example, Maruti Zen Estilo ads are found in the car category. After this, if the advertiser has opted for a response feature, the viewer may choose to visit the brand's website, or interact with the advertiser through any of the other touch points - email, chat or phone. The response to brand communication is in real time and "Conversion to business is very high, because the viewer has actually opted to visit Indibiz.tv and see the commercial." Speaking on the revenue model, Siddhartha Kumar, director, PixelKraft, says that hosting a video is free, but if the advertiser wants to create a response sheet, then he has to pay Rs 25,000 per brand per month. ...

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indibiz.tv

indibiz.tv on CNBC TV18 Storyboard:

indibiz.tv - online video directory for brands:

No more zapping! Say hi to commercials uninterrupted by soaps. indibiz.tv is the first ever interactive site dedicated to commercials. Targeted primarily at the tech-savvy Indian, both home and abroad indibiz.tv is designed to meet three simple objectives – recall, compare and respond. It is being positioned as an answer to zapped out television commercials.

Designed to be the showcase of commercials for Indian businesses, indibiz.tv features a user-friendly list of product and service categories that make referencing extremely easy. indibiz.tv works because the viewer has actually chosen to view commercial information at his/her convenience.

indibiz.tv can also deliver relevant information and links to one’s product website when viewer receptivity is at its highest thus making an ideal complement to television. As a complement to television advertising, Indibiz.tv allows the viewer to view the commercials of a number of brands for a particular product or service. After this, if the advertiser has opted for a response feature, a viewer can choose to visit the brand’s website, or interact with the advertiser through any of the other touch points - email, chat or phone.

Response to brand communication is instantaneous, and conversion to business is very high, because in contrast to conventional forms of interruptive advertising, the viewer has actually opted to visit indibiz.tv and see the commercial

Convergence is driving the evolution of various forms of interactive media, resulting in information/content that is not limited by geography or time. Interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. But it is quite clear that given a choice, television audiences would prefer uninterrupted viewing of content. And, if such a thing is possible - view commercials by choice, whenever they want to. This is now possible with indibiz.tv.

indibiz.tv has been launched by PixelKraft, a 4-years old media solution company based in Chennai, that off ers branding, advertising, marketing communication and entertainment solutions.

PixelKraft’s integrated approach to media and communication spans conventional and emerging media technologies and is supported by meticulous research, in-depth analysis, strong strategies and clutter-cutting design, the company release said.

Related links to the indibiz.tv news articles:

- Online video directory for brands launched by PixelKraft

- IndiBiz.tv: No Interruptive Soaps. Just Commercials

click here to view indibiz tv and keep posting your comments.