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Indibiz.tv allows users to view, compare TV commercials

Chennai-based PixelKraft Media Solutions has launched Indibiz.tv, an interactive online video directory that offers TV commercials of brands such as Airtel, Ford, Unilever, Nokia, Saint Gobain, Titan Watches, Wipro and Yamaha. The site aims to meet three objectives — recall, compare and respond.

Indibiz.tv enables users to view and compare videos of a number of brands for a particular product or service. And if the advertiser has opted for a response feature, the viewer may also visit the brand’s website or interact with the advertiser through email, chat or phone, PixelKraft has said.

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Now users can View - Compare TV commercials! Indibiz.tv launched


Chennai-based PixelKraft Media Solutions has launched Indibiz.tv, an interactive online video directory that offers TV commercials of various brands across various verticals . They call it the " The online video directory for brands " . Well the site has a cool flash interface and good streaming content . Its a sort of video classifieds of brands that can be responded to .

Indibiz.tv enables users to view and compare videos of a number of brands for a particular product or service or vertical . If the advertiser has opted for a response feature, the viewer may also visit the brand’s website or interact with the advertiser through email, chat or phone..

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indibiz on BrandReporter!

For A Second Look

Television audiences would always want uninterrupted programming, and advertisers would want them to watch their ads. More often than not, the remote is busy during ad intervals. Now, advertisers can actually hope for the audience to watch them on indibiz.tv. The question is – will they? Indibiz.tv from PixelKraft, a media solutions company, is a website with a video directory for commercials.

The site needs no registering. The viewer can view the commercials of a number of brands in a particular category. For example, Maruti Zen Estilo ads are found in the car category. After this, if the advertiser has opted for a response feature, the viewer may choose to visit the brand's website, or interact with the advertiser through any of the other touch points - email, chat or phone. The response to brand communication is in real time and "Conversion to business is very high, because the viewer has actually opted to visit Indibiz.tv and see the commercial." Speaking on the revenue model, Siddhartha Kumar, director, PixelKraft, says that hosting a video is free, but if the advertiser wants to create a response sheet, then he has to pay Rs 25,000 per brand per month. ...

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