Now, a site for shoppers to compare offers on TV - Business Line

Chennai start-up creates first-of-its-kind portal for TV ad clips
- Anand Parthasarathy

‘As seen on TV’ is a common supermarket tag, worldwide, aiming to cash in on the customer’s recall of product offerings on television. Now an Indian new media player has created an arguably first-of-its-kind portal which eases brand recall and facilitates comparison shopping among brands advertised on TV. A few weeks ago, the Chennai-based PixelKraft launched www.indibiz.tv a portal that amalgamates advertisement videos seen on television channels in India. The ad video clips are classified into a couple of dozen alphabetically arranged product categories from apparel to telecom and most categories already contain around 5 or more videos. Someone shopping for holiday package or a new TV is enabled to quickly view all the competitive offerings.

PixelKraft’s Director, Mr Siddharth Kumar, says the company worked on the premise that the same advertisement clips that might seem intrusive if seen to interrupt the flow of a serial or a cricket match, might be perceived as a useful service if customers could decide when they wanted to view them. Mr Harish Madhyastha who heads the IndiBizTV team, told Business Line on Sunday, that while the brand clips were being freely uploaded on to the site – they propose to charge for providing a link for the viewer to contact the product companies by e-mail or phone. It remains to be seen if this novel concept gathers momentum – but advertisers who live in fear of the TV viewer’s dreaded ‘remote’ might see in Indibiz, a way to give their messages a second, potent avatar.

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indibiz on "The Hindu"

A new lease for TV advertisements

- Anand Parthasarathy

Bangalore: Here’s an entirely new ‘take’ on TV advertisement shorts — those commercial breaks we love to hate! The Chennai-based media solutions player, Pixelkraft, has just created a first-of-its-kind online video directory of consumer brands.

The portal — www.indibiz.tv — features hundreds of video clips, most of them advertisement shorts that have played on TV channels, classified according to product — from apparel, bikes, cars, detergents ... to telecom.

When these ad clips are inserted in between our favourite serials, they might seem like nuisance. But when you are ready to buy a new car or TV or fridge, it might be useful to see the ads of all competing brands to help you decide what to go in for. PixelKraft Director, Siddharth Kumar, who spoke to The Hindu on Saturday, says the idea of accumulating all these video contents in a way that will be seen to be useful rather than intrusive has not been tried out before on the Internet.

Brand companies are invited to freely include their video clips — and for a small charge, they can also add links which will allow potential customers to contact them by mail or on the phone. In many categories there are four or five brand choices. The people at PixelKraft seem to have come up with a new cyber way of saying the customer is always king (or queen)!

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indibiz on Indian Televison

PixelKraft launches interactive site indibiz.tv

MUMBAI: PixelKraft, a media solutions company that offers communication, advertising and e-Learning services has launched an interactive site indibiz.tv.

Indibiz.tv is an online video directory for brands, targeted primarily at the Indian cosumers. It allows the users to view videos of a number of brands for a particular product or service. The viewers may choose to visit the brand's website, or interact with the advertiser through any of the other touch points email, chat or phone.

PixelKraft offers content creation, online distribution, online exhibition, advertising - brand development and marketing communication solutions.

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exchange4media - indibiz

PixelKraft launches first ever video directory for brands

Chennai-based PixelKraft Media Solutions Pvt. Ltd recently launched the first ever online video directory www.indibiz.tv for brands. Targetted primarily at tech-savvy Indians, both home and abroad, the website is designed to meet three objectives of brand recall, comparison and response.

As a complement to television advertising, www.indibiz.tv allows the viewer to view commercials of a number of brands for a particular product or service. If an advertiser has opted for a response feature, the viewer may choose to visit the brand’s website or interact with the advertiser through email, chat or phone.

According to an official communiqué, response to brand communication is instantaneous, and conversion to business is very high, because the viewer has actually opted to visit indibiz.tv and see the commercial. With the product and service categories that make easy accessibility and a simple-to-use interface, the website will appeal to practically everyone.

The website www.indibiz.tv is being powered by PixelKraft, a four-year-old media solutions company that offers content creation, online distribution, online exhibition, advertising, brand development and marketing communication solutions. PixelKraft’s integrated approach to media and communication spans conventional and emerging media technologies, and is supported by meticulous research, in-depth analyses, strong strategies and clutter-cutting design.

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Indibiz on Business today Blog

Mind over Marketing - Sighting ads for free

Spotting ads is getting increasingly tough--unless you want to do a Vodafone and book all the available commercial time on a channel--as the target audience is probably taking a break or surfing channels. Also what if, like me, you happen to be in a situation where you have been roped in to assist a friend to trawl through the sites to look for an ancient Amrutanjan commercial?

We couldn't locate it on agencyfaqs or even youtube, our search on the Net led us to the ad on Indibiz.tv.

Recently launched, Indibiz.tv is an online video directory for brands and has three simple objectives--recall, compare and respond (to the ads, of course!). The site allows users to view a particular feature, opt for a response, or interact with the advertiser through any of the other touch points--email, chat or phone. With interactive advertising (on demand), Pixelkraft--which has launched Indibiz.tv--has tried a new business model that is seeking to actually create a pull.

The company claims to be working on an offline and online strategy that will popularise the site among relevant people (students and professionals foremost) through whom the message is going to spread forth.

At the moment, most people usually tend to rely on the frontrunner TV Ad Indx, which in turn has launched a site called www.ibanklive.com that allows you to search from four lakh ads and offers a host of facilities. But the critical difference is that the latter involves payment for accessing ads. Hence, chances are that a lot of people in my kind of situation will probably settle for what Indibiz.tv has to offer.

The big catch, of course, is that a lot of brands are still missing. In 'computer' category, there's just Sahara and APC, and in the 'food & beverages' segment, I did not come across even a single McDonalds or Pizza Hut ad! What is also starkly missing is information about the campaign like the storyboard, agency details or even the year.

Probably it is early days yet, but going by the insufficient content combined with the bare-bone offering of the site, it may take some time (and a lot of more ads and brands) to attract serious users.

Posted by: Pallavi Srivastava

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